Do our website and business documents tell the same story?
Separate touchpoints can drift as services and content evolve. A shared message reference helps the business describe its offer consistently while adapting the depth to each audience.
What to bring & where to begin
Bring the website copy, company presentation and service documents. Message review can identify differing descriptions, agree the important terms and organise a source brief that supports future writing and revision.
Agree the next useful step
Choose the document or decision that would make the situation clearer. Agree its scope, the information needed and who will review it. Keep the next step connected to the business question rather than adding work without a defined purpose.
Useful working documents
- Core message reference
- Touchpoint content outline
- Service terminology guide